Making a social media product a part of your audiences’ everyday routine and habit has been a successful effort by Weixin. Imagine an app where you can do anything and everything you can think of. Weixin is a popular all-in-one social networking application, targeting young, urban smartphone users. Smartphones are the most common single piece of technology that is owned by citizens in each country (World Economic Forum 2014). Weixin reminds me of a combination of Facebook, Twitter, Instagram, Snapchat, and eBay. However, this powerhouse worth 100 billion dollars exceeds expectations.
In bound marketing has allowed Weixin to capitalize on the collective sales of niche products. This app offer media content with internal and external factors. The spreadability of content creations and consumers contribute to individual participatory circulation. Having a one size fits all model is no longer beneficial because audiences now seek customization and personalization.
“One minute is all you need to open a Weixin shop.” Being able to open an online store based on a spur of the moment, redefines entrepreneurship. Freedom and creativity is now solely in the hands of the consumer. You can even link a bank account to Weixin, then use the same account to catch a taxi. All of this can be done in this one app! Time is an expensive commodity that most cannot afford. Millennial’s have made convenience a new way of life. Instantaneous communication can again be redefined if an Americanized version was invented. WhatsApp in the United States and Line in Japan create are similar platforms but lack the all-in-one features.
Americans do enjoy different media sources. Each media source serves a different purpose. For instance, some viewers use Instagram as a form of relaxation or a stress reliever. Twitter can be used as a source of information, and Facebook can be used to communicate with old friends. The condensed form of communication can become mundane. Having primary resources that are categorized based on the type of information provided perhaps help filter and segment audiences. The social media community in America could become overwhelmed when exposed to so much information at once.
One the other hand, developing countries may find this app interface and concept extremely useful. Having an easy to use interface decreases the amount of frustration that someone whom is being introduced to new forms of technology may face. This could even become an everyday routine for people in developing nations to stay connected with the outside world. relocation of immigrants is common; this restores the connection and communication of separated families. The reason for the success of Weixin in Asian communities is due to the large territories that are separated culturally and are limited by proximity. The World Economic Forum provides 14 tech predictions for our world in 2020. This is a must read article. It is interesting to see how renewable resources may power mobile network, the beginning of the end of cancer, data-driven health care, and the commonality of solar power. The future is bright.
Resources: Montresor, F. (2014, August). 14 tech predictions for our world in 2020. Retrieved February 8, 2019, from https://www.weforum.org/agenda/2014/08/14-technology-predictions-2020/
The Creative Cloud 